1. Introduction

Welcome to Viruksham Fashion.

Viruksham Fashion, located at No. 762, RM Complex, Mullai Nagar, New Bus Stand, Thanjavur, Tamil Nadu – 613005, India, respects your privacy and is committed to protecting the personal information you provide while using our website:

This Privacy Policy explains how we collect, use, store, disclose and protect your personal information when you visit our website, contact us, place an order, purchase our products, or otherwise interact with Viruksham Fashion.

By using our website or providing your personal information to us, you acknowledge that you have read and understood this Privacy Policy.

2. Information We Collect

We may collect information that you voluntarily provide when you use our website or communicate with us.

A. Personal Information

Depending on how you use our website, we may collect:

Full name
Mobile number
Email address
Billing address
Shipping/delivery address
City, State and PIN code
Order details
Product preferences
Information provided through contact/enquiry forms
Information provided through WhatsApp or other communication channels
Any other information that you voluntarily provide to us

B. Order and Transaction Information

When you place an order through our website, we may collect information necessary to process and fulfil your order, including:

Order number
Products purchased
Quantity and size
Billing information
Shipping information
Payment status
Delivery information
Refund or return information

C. Payment Information

Payments made through our website may be processed by third-party payment service providers.

Viruksham Fashion does not normally store complete debit card, credit card, CVV, UPI PIN, internet banking password or other sensitive payment credentials on its own servers.

Payment information may be processed directly by the applicable payment gateway in accordance with its own privacy policy and security practices.

3. Information Collected Automatically

When you visit our website, certain technical information may be automatically collected, including:

IP address
Browser type
Device type
Operating system
Pages visited
Date and time of access
Referring website
Approximate location derived from technical information
Website usage and interaction information

This information may be used for website security, analytics, performance improvement and troubleshooting.

4. Cookies

Our website may use cookies and similar technologies to improve your browsing experience.

Cookies may help us:

Remember your preferences
Maintain shopping cart information
Understand how visitors use our website
Improve website performance
Analyse website traffic
Improve our products and services
Provide relevant marketing or advertising where applicable

You may be able to disable or manage cookies through your browser settings.

However, disabling certain cookies may affect some website functionality.

5. How We Use Your Information

We may use your personal information for the following purposes:

To process and fulfil your orders.
To arrange product delivery.
To communicate with you regarding your orders.
To respond to your enquiries and requests.
To process returns, refunds and exchanges.
To provide customer support.
To send order-related notifications.
To improve our products and services.
To improve website functionality and user experience.
To prevent fraudulent or unauthorised transactions.
To maintain website security.
To analyse website traffic and usage.
To comply with applicable laws and legal requirements.
To communicate promotional offers, discounts and product updates where permitted and applicable.

We aim to collect and use only information reasonably necessary for the relevant purpose.

The DPDP Act provides that consent should be specific, informed and limited to personal data necessary for the specified purpose, and provides mechanisms relating to withdrawal of consent.

6. Sharing of Personal Information

We do not sell or rent your personal information to third parties.

We may share necessary information with trusted service providers where required to operate our business, including:

Delivery and Logistics Partners

We may share your:

Name
Mobile number
Delivery address
PIN code
Order details

with courier and logistics partners for delivering your order.

Payment Service Providers

Payment-related information may be processed by third-party payment gateways to securely process transactions.

Website and Technology Service Providers

We may use third-party providers for:

Website hosting
Website maintenance
Analytics
Email services
SMS/WhatsApp communication
Security
Marketing technology
Payment processing
Order management

These providers may process information only to the extent necessary to provide their services.

Legal and Regulatory Authorities

We may disclose information where required:

By applicable law
By a court order
By a government authority
To prevent fraud or unlawful activity
To protect our legal rights
To protect customers or the security of our services

7. WhatsApp and Communication

If you contact Viruksham Fashion through WhatsApp, phone, email or other communication channels, we may use the information you provide to respond to your enquiry or provide customer support.

If you voluntarily provide your phone number for order updates, enquiries or promotional communication, we may use that number for the relevant communication.

You may request that we stop promotional communications at any time.

8. Marketing Communications

Where applicable, we may send information about:

New arrivals
Special offers
Discounts
Festival promotions
Product launches
Other Viruksham Fashion updates

You may opt out of promotional communications by contacting us or using the available unsubscribe mechanism.

Please note that you may still receive essential communications relating to an order, payment, delivery, refund or other transaction.

9. Third-Party Services and Links

Our website may contain links to or integrations with third-party services such as:

Payment gateways
Social media platforms
Google services
WhatsApp
Delivery partners
Analytics services
Advertising platforms

Third-party websites and services have their own privacy policies and terms.

Viruksham Fashion is not responsible for the privacy practices of third-party websites or services that we do not control.

We recommend reviewing their respective privacy policies before providing personal information to them.

10. Data Security

We take reasonable technical and organisational measures to protect personal information against:

Unauthorised access
Unauthorised disclosure
Loss
Misuse
Alteration
Destruction

However, no method of transmission over the internet or electronic storage system can be guaranteed to be completely secure.

Therefore, while we take reasonable precautions, we cannot guarantee absolute security of information transmitted through the internet.

11. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including:

Processing orders
Providing customer support
Managing returns/refunds
Maintaining business and transaction records
Complying with legal and regulatory requirements
Resolving disputes
Preventing fraud
Enforcing our agreements

When personal information is no longer reasonably required, we may securely delete, anonymise or otherwise dispose of it, subject to applicable legal requirements.

12. Your Rights

Subject to applicable Indian law, you may have rights relating to your personal data, including the ability to:

Request information about personal data processed by us.
Request correction of inaccurate or incomplete information.
Request deletion of personal information where applicable.
Withdraw consent where processing is based on consent.
Request information regarding processing of your personal data.
Raise a complaint regarding our handling of your personal data.

Where consent is the legal basis for processing, applicable law provides for withdrawal of consent, with the ease of withdrawal comparable to the ease with which consent was given. MeitY

To exercise your applicable rights, please contact us using the contact details provided below.